Three reasons you’re not building muscle

When you’re new to the gym, just about anything will add muscle to your body. You can simply show-up, try hard and see some pretty decent results. But once the golden period is over and all those newbie gains have dried-up, why can it seem so hard to build any muscle? 

Well it goes without saying that if building muscle were easy, we’d all be walking around jacked and invisible lat syndrome would not be a thing. And while there are a lot of variables that go into building muscle, the core principles are well understood and time-tested. 

In my experience as a trainer and as someone that’s been around the gym for almost thirty years, here’s three common reasons why you’re not building muscle. 

Read more Three reasons you’re not building muscle

Saving pennies in a piggy bank

The first wealth is health

If you want to persuade someone that something is inherently good, you first have to help them understand it. And imparting understanding can be quite a challenge given the complex and emotive nature of some topics.

This is why I love the art of of analogy.

Analogies and metaphors work by harnessing the power of comparison and similarity to make complex problems and concepts inherently more approachable. They essentially help someone get to that “ah ha” moment without having to fully understand the scope of the original problem.

Read more The first wealth is health

Why I’m giving-up a seven figure income to help people look great naked

Now that sure is a splashy headline, and maybe it’s the only reason you clicked through to read. But if you’ll give me the benefit of the doubt, I’ll show you that it’s fundamentally true. Perhaps most importantly, I’ll tell you the why of that decision and how that could be important if YOU decide you want to look great naked.

For the last eight-plus years I’ve worked as a professional engineering manager and career coach for YouTube and Google. Prior to that, another two decades in software engineering and management.

So let’s get it out of the way, shall we?

Seven figures, you say?

Read more Why I’m giving-up a seven figure income to help people look great naked

Bodybuilding is in decline?

I can’t recall exactly what led me down this path, but I recently ended-up poking around in Google Trends at various search terms related to the health and fitness industry. Some things were not all that surprising. Like the huge spike in people searching for “keto diet” and “low carb”. But other trends made less sense to me, like the significant drop in people searching for “bodybuilding”.

It’s easy to get sucked in to playing with the Google Trends search tool, especially when you start playing with geography. So click this link at your own risk.

Read more Bodybuilding is in decline?

Training for life

Are you training for longevity in the gym? Or are you just crashing through your workouts chasing progress at all costs? I know I’ve certainly taken a short-term perspective in my training at times, pushing through pain and making poor exercise choices – all in the name of progress. But those decisions have taken their toll on my body and if you want to be lifting well into later life you need to play the long game.

Whether it’s chasing gains or looking to get peeled, we’re all in a rush for progress. Every workout is approached as an all or nothing endeavor; total success or abject failure. And yet, the reality is that little could be further from the truth.

Read more Training for life

Uncommon Smoothie Sense

Smoothies can be a great way to add healthful calories to your diet. But there are a few pitfalls to be wary of, and a number of simple ways you can boost your smoothie nutrition. Let me share with you some uncommon smoothie sense.

For any of you that follow me on Instagram, you’ll know that I am a huge fan of smoothies. I find them incredibly useful for adding additional calories and sources of food that I would otherwise struggle to include in my diet. All that said, first I’m going to make a statement that I hope isn’t too controversial for any of you:

Read more Uncommon Smoothie Sense

Abs. The holy grail of physique transformation?

Abs. Nearly everyone chasing physique transformation wants that coveted six-pack. A slick slab of undulating goodness that speaks to all that hard work. But sadly, many never achieve their dream, despite making good progress with fat-loss. But why? What is it that makes seeing abs such an elusive goal?

First, let’s be clear, a six pack isn’t for everyone. It’s not necessary, serves no practical purpose and is seen by many as an expression of extreme vanity. And if you’re reading this with a skeptical frown, thinking what the fuck is the obsession with abs in this industry, I totally understand.

However, having just got my coveted six-pack back again after a three-year hiatus, I can assure you that there’s a LOT it teaches you about yourself, the body and most importantly, the mind.

Read more Abs. The holy grail of physique transformation?