Over the last six months, I’ve read more articles on diet and fitness than I can count. Unfortunately, most aren’t worth the pixels they’re painted on.
Why?
Because they are largely all written in such a way as to be absolute.
Do this in exactly this way to achieve this outcome. The one way, the specific thing, the exact protocol.
And it doesn’t seemingly matter if you want to be bigger, leaner, faster, smarter, better in bed, better at life… there’s always a secret, a shortcut, an easy path to whatever outcome you seek.
This 
When individuals fail to meet their goals, they often attribute it to not being sufficiently motivated enough to see things through. However, in my experience goals plus motivation seldom equate to success.